AKA +HR=E
At midnight on the 8th of February 2017 TV3 was renamed as Three and with a complete image overhaul.
In a statement Andrew Szusterman, MediaWorks Chief Content Officer, said, "After nearly 15 years, what we have no longer reflects our channel."
As well as the new channel name MediaWorks also unveiled Three's new mathematically inspired "visual identity", which encompasses a new brightly coloured logo and multi-platform branding.
Szusterman called the new look, "vibrant, playful and inspiring".
Chief Marketing Officer Andy Brown also commented on Three's new look.
"It's an entire world for our content to live in, one that reflects who and what we are. We're a channel that entertains and informs Kiwis with the best local talent and content."
Three's new look extended to its streaming VOD service ThreeNow as well as a new website ThreeNow.co.nz, which featured on-demand programming, TV guides and extra content.
Comments